eCommerce Merchant Alert

Cookie Stuffing - The Reason Why You Should Not Have an Affiliate Program.

Merchants need to aware of a tactic used by sneaky affiliates to rob store of marketing money.

What is Cookie Stuffing?

What is really being described is the practice of automatically simulating a physical click of an affiliate link. Generally, it is used to described a simulated click that is happening on a web site versus a simulated click happening through adware. Although occasionally people will use the term in conjunction with adware.