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Hosted Cart Solutions vs. Do-It- Yourself (DIY) Shopping Carts
If you planning on launching an online store, you’ll need a shopping cart. When it comes to shopping cart solutions, you basically have two choices; a hosted shopping cart solution or using a do-it-yourself solution. How do you decide which type of solution to use for your online store? Here’s some pointers.
Hosted cart solutions provided you with everything you need to open an online store (minus a merchant account). This includes hosting, software, updated and security. Examples of hosted shopping carts include the following:
Moving from Yahoo Stores
Free Yourself for The Revenue Sharing Price Structure.
The revenue sharing pricing model for hosted ecommerce solutions is on the way out. Why should merchants have to pay a monthly fee and a percentage of all sales to both their hosting provider and merchant account? They don’t and shouldn’t. Yahoo Stores pioneered this payment structure (while they were pioneering the hosted shopping cart industry) and over 150,000 online merchants continue to share a percentage of their revenue with Yahoo Stores.
Years ago, there wasn’t a hosted shopping cart solution that could compare to Yahoo Stores. This solution offered a low barrier of web/tech skills of launch an online store and once opened, the feature set offered was robust. The markup language used was gobbled up my search engines and Yahoo Stores could rank well with little SEO effort (still true today). The payment system is integrated into the cart so the merchant can process refunds right through the Yahoo Store admin panel. Also integrated into the admin panel was UPS shipping tools. For many years, Yahoo Stores was without rival. That has since changed.
A number of the top e-commerce hosted shopping cart solutions have customer forums where you can pop in and checkout what’s going on with the solution. These are invaluable tools when researching a move or opening to new store. By digging through these forums you can gauge the cart's customer service abilities, customer sentiment and even ask pre-sales questions. There’s nothing like getting honest feedback about a cart before opening a store.
Of course you can always visit our forum for up to date info on the major hosted shopping carts by visiting: eCartReviews Forums
eWish has partnered with Monster and Yahoo to allow their merchants tools to integrate their gift registry system. For a one- time setup fee of $599.00 and an ongoing 5% commission fee, merchants can add eWish’s to their stores. This allows merchants to have “add to registry” buttons on their product pages. eWish has a pretty robust gift registry solution that includes a customizable e-notifciation, guestbook, RSVP system, and on-line photo album.
If you have a store that caters to gift market, this add-on is worth a look. A few hosted shopping cart solution offer a Wish List feature (InstanteStore and Volusion) but they are geared more toward the individual doing the shopping. Conversely, gift registries can be distributed to a group of people (gift givers) directing them to purchase the desired items that have been preselected by the gift receiver.